Recur Club, a debt marketplace catering to startups and small businesses, has unveiled a ₹150 crore fund dedicated to fueling the growth of direct-to-consumer (D2C) brands within the quick commerce sector. This initiative aims to empower businesses by providing fast and accessible debt financing to scale their operations and meet growing consumer demands.
Revolutionizing Quick Commerce Financing
The newly launched fund seeks to address the unique challenges faced by D2C brands in the fast-paced quick commerce industry. Recur Club promises to disburse loans within seven days, allowing businesses to invest in acquiring additional inventory, boosting marketing efforts, and enhancing customer experiences.
India’s Booming Quick Commerce Market
Eklavya Gupta, Co-founder and CEO of Recur Club, highlighted the immense potential of India’s quick commerce market, which is expected to grow at an annual rate exceeding 25% through 2030. This growth is attributed to the rising demand for speed and convenience among Indian consumers.
Simultaneously, the D2C market is projected to surpass $60 billion by 2027, further driving the need for innovative debt financing solutions. Gupta emphasized that businesses are leveraging this capital to scale their inventory levels, refine marketing strategies, and meet the ever-increasing expectations of tech-savvy customers.
Customizable Debt Solutions for Diverse Needs
Recur Club’s financing solutions cater to a wide spectrum of businesses, from early-stage startups to well-established companies. By registering and linking financial data, businesses can secure loans ranging from ₹50 lakh to ₹100 crore.
Over the past three years, the company has disbursed more than ₹500 crore to D2C businesses, accounting for nearly 30% of its portfolio. Notable beneficiaries include brands such as Ustraa and Wellversed, which have successfully utilized the funds to expand their operations.
Scaling Indian Startups and MSMEs
This ₹150 crore fund aligns with Recur Club’s broader mission to support the Indian startup ecosystem. The company has pledged to deploy ₹2,000 crore through its Recur Scale facility, offering up to ₹100 crore in funding for individual startups or small businesses. Additionally, it plans to allocate ₹1,000 crore through Recur Swift, targeting micro, small, and medium enterprises (MSMEs).
Recur Club has partnered with financial institutions, including InCred, to facilitate funding for early and mid-stage startups. In 2024 alone, the company disbursed over ₹300 crore, further cementing its position as a leading debt financing provider for Indian businesses.
Empowering “Make-in-India” Brands
Backed by prominent investors such as InfoEdge Ventures, Village Global, LC Nueva, and Titan Capital, Recur Club aims to empower emerging D2C brands to become global players. Gupta stressed that the fund will help these companies innovate faster, meet growing consumer demand, and leverage India’s rapidly expanding quick commerce industry.
The initiative aligns with the government’s “Make-in-India” campaign, fostering innovation and economic growth by providing D2C brands with the financial resources needed to thrive in competitive markets.
Looking Ahead
With this new fund, Recur Club is poised to play a transformative role in the evolution of India’s quick commerce and D2C sectors. By offering flexible and fast debt solutions, the company is enabling startups and MSMEs to scale rapidly, address challenges, and seize opportunities in an increasingly dynamic marketplace.
